Followers stay when your posts consistently teach them something. This article covers a posting cadence, a content mix that works for finance audiences, and the Community tools you can use today to start conversations.
How it works
- Publish posts from the main Community page. Posts can include text, a ticker, an image, or a poll.
- Followers see your posts in their feed and can like, comment, repost, and save them.
- Reply to comments and direct messages to keep conversations going.
- Link to your Echo articles and courses when a post touches on something you have covered in depth.
Content mix to aim for
- Market commentary: your read on the day’s moves.
- Trade explanations: the why behind entries and exits, with positions disclosed.
- Education: concepts your audience can learn from.
- Philosophy: how you think about risk and process.
A sustainable cadence
Three to five posts a week is a strong, sustainable rhythm for most partners. Aim to respond to comments and messages within 24 hours. Steady, useful posting builds your follower count, which advances your Community badges (Getting Noticed at 50 followers up to Finance Icon at 25,000).
Troubleshooting
- Posts underperform? Lead with a specific insight, not a generic take.
- Hard to keep a cadence? Draft several posts in one sitting and publish them through the week. Scheduling posts in advance is not currently available.
- Low replies? End posts with a question, or use a poll.
- Want to feature your best post? Pinning a post to your profile is not currently available. Link to it from new posts instead.
Next in Community & Engagement: Partner Community Guidelines and Earning Badges and Building Your Reputation.
Related articles
- Using the Partner Community Hub
- Tips for Growing Your Copier Base
- Community Posting Rules
- Writing and Submitting Articles
FAQ
Q: How often should I post?
A: Three to five times a week is a strong, sustainable cadence.
Q: Can I pin a post?
A: Not currently. Link to your strongest post from new ones so newcomers find it.
Q: Should I talk about my own trades?
A: Yes, if you explain your reasoning and disclose the position. Avoid telling followers exactly what to buy or sell.